Sunday, 6 December 2009

National Chocolate Wars

There are two main manufacturers of chocolate in NZ, Cadburys and Whitakers which for years have carved up the chocolate market between them. There is a huge choice of chocolate in the supermarket and a there are huge number of fat people clogging up the street.

They have always sold their chocolate in giant 250g bars. They used to compete by discounting against each other and the chocolate buyer could just buy whatever was on special offer. Then something changed.

What happened was this. Cadburys shrank the size of their bars to 220g. Then they took some of the cocoa out of their bars and replaced it with vegetable fat. Worst of all, they started manufacturing it in Australia.

It's been a disaster for them and they have had to run a series of adverts on the telly featuring their CEO grovelling to the public and begging for forgiveness for diluting their Dairy Milk with Stork SB from Wollengong. And rightly so.

The proper chocolate is going to be back soon and in the meantime they are virtually giving away the old stock. Hooray! We bought 4 bars yesterday and I might go out and buy 4 more today.

However, I have noted that they are not intending to increase the size of the bar again.

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